PetVisible · Kalamazoo, MI

Be your dog’s favorite thing to look at.

Hoodies, blankets, bandanas and more, designed in the blues and yellows dogs actually see.


What your dog actually sees

Dogs see two main colors. We design for exactly those.

Blue & yellow pop

Those are the two color channels a dog’s eyes are built around — bright, clear, easy to spot.

Reds & greens fade

They blur toward the same muddy brown-grey. A red toy on green grass is a grey toy on grey grass.

Contrast does the rest

Dogs see light-vs-dark and motion extremely well, so crisp whites, greys and blacks make everything sharper.


Shop by category

Apparel – PetVisible

Hoodies, tees, leggings & more

Kids – PetVisible

Little tees, big visibility

Home – PetVisible

Blankets, pillows, towels

Pet Gear – PetVisible

Bandanas, collars, bowls


Match your dog

Every print comes in people sizes and pup sizes. Pick a pattern, outfit the whole pack.

Splatter – PetVisible

Our loudest print (to a dog)

Diamond – PetVisible

Clean, graphic, high-contrast

Checkered – PetVisible

A classic, redrawn for dog eyes

Lava Lamp – PetVisible

Retro, mellow, very visible


Made in small batches of one

Every PetVisible piece is printed when you order it, from a studio idea in Kalamazoo, Michigan — by a web developer who spent his days at a local shelter watching which colors dogs actually noticed.

  • Made to order — printed when you buy it, ships in 2–7 business days
  • Printed in the USA — by our print partner’s US facilities
  • 30-day replacement — damaged or misprinted items replaced free
  • Independent designers — every print is an original

Join the pack, get 10% off

New designs, dog-vision nerdery, and a code for 10% off your first order.